Koo defined his time with LG Electronics as the digital age. Information was exchanged quickly and relationships with clients varied from having one to one interactions to having one person working with many clients. In order to keep up with the times, Koo made plans to restructure LG Electronics. He identified four areas that would create value in the new electronics age: customer focus, mutual cooperation, market responsiveness, and products. He recruited high-quality resources to meet the demands of the digital corporation. Koo looked to Silicon Valley in the United States as a model for the Asia Pacific region and urged others to create an open network based on mutual cooperation.
During his time as vice chairman and CEO, Koo actively pursued a variety of business ventures for LG Electronics. He targeted an investment of $430 million between 2000 and 2003 to increase the presence of LG Electronics in China, which Koo hoped to create into an outpost for its advance into the global market. He also worked diligently at targeting the Chinese market for sales of cutting edge, high-quality electronics. His vision was a success, and LG Electronics became one of the largest electronics companies.
Koo appreciated his employees and the hard work they did to make LG Electronics successful. He also continued to create new goals for himself and the company. In 2003, for example, he set a goal of $50 billion in sales and a profit of 10 percent. He made specific goals for his company. He wanted to respond proactively to the network business environment by developing new mobile information devices.
Koo worked hard to create a positive climate within his company and made sure it was a fun and exciting place to be. Employees were encouraged to pursue their goals with passion and confidence because he trusted and respected them. Koo also compensated his employees well for their efforts and achievements. He knew that if employees were happy, they would be better workers. In 2004 Koo resigned from LG Electronics and became the new chairman of LG Cable, a leading South Korean maker of cables and electronics components.
Read more:John Koo 1946— Biography - The early years, Koo becomes a successful ceo, Making successful decisionshttp://www.referenceforbusiness.com/biography/F-L/Koo-John-1946.html#ixzz0maOVYBjR
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