Publication Year : 2008
Authors: Sai Geetha C, Lekha .K.C.Ravi
Industry: Business Conglomerate
Region:India
Case Code: ENT0033C
Teaching Note: Available
Structured Assignment: Available
Abstract:
Indian business baron Vijay Mallya (Mallya), multibillionaire, Chairman of the Conglomerate- United Breweries Holdings (UB) is often referred to as the 'Branson of Bangalore'. Like Branson (the maverick entrepreneur behind the 'Virgin' Group), Mallya is known for his myriad interests, his flashy flamboyant style of leadership and his unorthodox style of management. Mallya's entrepreneurial style; his trade acquisitions, etc., reveals sharp business acumen. Mallya currently (2007) reigns over a diverse portfolio of businesses - alcoholic beverages, life sciences, aviation, agriculture, chemicals, and information technology. The incredible prices paid for his prime acquisitions are also debated. Do they reflect business insight or impulsiveness? Considering how Mallya built up the UB Empire it is pertinent to assess the long-term vision that drives the maverick entrepreneur.
Pedagogical Objectives:
To comprehend the concepts of leadership
To analyse various leadership styles
To probe into Personality traits of a successful entrepreneur
To analyse whether Personality traits affect the business decisions of an entrepreneur.
Keywords : Vijay Mallya, Flamboyant style, Kingfisher, UB group, Liquor baron, Airlines, Mcdowells, Entrepreneurship Case Study, White & Mackay, Leadership, Beer market, Brand Extension, Entrepreneur, Personality traits, Alcoholic beverages
PRAVESH YADAV
PGDM 1st year
2009-11
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