Friday, October 30, 2009

AT A GLANCE:
In 1867, Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe.Inventor: Henri Nestle (born Heinrich Nestle)

Criteria: First to invent. First practical. Entrepreneur.
Birth: August 10, 1814 in Frankfurt, Germany
Death: July 7, 1890 in Blonay (VD), Switzerland
Nationality: German

The origins of the Nestle Company go all the way back to 1867, when Henri Nestle created a nutritious product for infants that could be used by mothers who were unable to breast-feed. Henri Nestle made use of his family escutcheon, the "Nest", a graphic translation of his name, little nest, to personify the business. Evocative of security, maternity and affection, nature and nourishment, family and tradition, this symbol remains the central element in the Nestle corporate identity.
The first commercially sold infant formula; the first condensed milk produced in Europe; the first milk chocolate; the first soluble coffee; the first freeze-dried coffee; the first granulated instant coffee -- to name just a few.

Today, the Nestle Company has grown and expanded to include the widest range of wholesome foods for people throughout the world.

Nestle now produces the world's favorite brands in 489 factories worldwide. In 130 years of growth and diversification, we have never lost sight of our core business: improving the quality of people's lives through high-quality, nutritious, and convenient prepared foods and beverages. Today, Nestle brands are known on every continent, and some products -- like Nescafe, Carnation and Maggi -- are sold in more than 100 countries.

SANDEEP KUMAR SAH
PGDM 1st SEM.
YEAR 2009-11

No comments:

Post a Comment